Allocation of Nuffnang Advertisements

What is the allocation of Nuffnang ads on your blog? How does the advertisement allocation work?


Here's how. Brief explanation by Nuffnang crew - Robb.


Allocations for Nuffnang ads are counted based on the number of impressions or clicks the advertiser purchase divided by the number of days the advertiser intends to run the campaign. Take for an example, an advertiser purchases 700 ad impressions on your blog for a week's period. That means, it will be divided into 7 days and each day the ad will only be served to the first 100 visitors to your blog.

As each day begins anew at 12.00am, the ads will start showing from that time till the allocation of 100 impressions are used up for that day. That's why at times, ads don't show anymore once it reaches the late evening due to the fact that the impressions purchased for the day has all been used up.

If anyone doesn't understand anything, it's totally fine. You are free to ask Nuffnang about their services and they'll be glad to assist with their helpdesk system. :)


P/S: Thanks to Robb for the explanation and clarification.

P/S: I Love Nuffnang has been changed to Simple Blogger Tips to accommodate more tricks and tips for Blogspot bloggers - no longer limited to the world of Nuffnang!

Stay tuned for more tips and tricks!

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Metered Campaigns VS CPC Campaigns

Many are unsure about the differences between a Metered Campaign and a CPC Campaign. Here are the explanation.

Metered Campaigns

Metered campaigns are ads that are paid based directly on the number of unique visits a Nuffnang user contribute to the campaign.

A Nuffnang blog can be assigned more than one metered ad at the same time in the same slot, but the owner will not receive notifications about these assignments (because of the potential volume, and because the campaign duration may not be fixed).


Earnings for metered campaigns are also handled differently because metered campaigns usually last longer than normal paid ads. It might take a while before Nuffnang credits the earnings to the account. In the meantime, Nuffnang users can see the running total that he/she has earned for that campaign so far as "Buffered Earnings".

Also, Nuffnang is giving out CTR Bonus to reward blogs for good campaign performance. Nuffnang will give out bonus earnings for blogs that achieve a CTR (Click-through ratio) of 0.2% or higher on new campaigns that run on a blog. This figure is based on average industry standards.

With metered campaigns, Nuffnang hopes to achieve the following:

• A better distribution of ads to more bloggers.
• Lower fatigue resulting in better click-through ratios.
• More income since we can now run multiple advertisers on a single ad unit.

CPC (Cost-per-Click) Campaigns

Earnings for a CPC campaign are calculated based on the number of clicks a particular Ad Unit had in the past week. Usually it's 25cents per click for Glitterati members and 15cents per click for non-Glitterati members.


However, multiple clicks from the same computer with the same IP address & Mac Address will be considered as spam and as a result, the earnings will be reduced/removed. A warning will be issued by Nuffnang personnel too.


Information obtained from Nuffnang.
Feel free to correct me if there are any mistakes above. Thank you.
*thanks Robb & Caffery for the corrections*

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Adding Ad Unit To Your Blog

Some Nuffnang users might find it complicated when it comes to adding an advertisement unit (aka Ad Unit) to a blog. There are guidelines prepared by our beloved Nuffnang for a few well-known blogs but I guess human always miss a thing or two at times.

Here are the guidelines (aka tutorials aka How-To-Add-Nuffnang-Ad Units-For-Newbies) linked from Nuffnang.



Anyway, here are some other tips when adding the Ad Units to your blog - only for Blogspot as it's the only blogging platform I've been using so far.


Leaderboard Ad Unit BELOW Blog Header

After inserting the Leaderboard Ad Unit code, the Ad Unit is located above your header. Sometimes the blog doesn't look nice with the Ad Unit first. Well, it you want to relocate the Leaderboard Ad Unit to below your header, here's how.

• Go to your Blogger dashboard
• Click manage: Layout
• Click 'Edit HTML' below the Layout tab

Then paste the Leaderboard Ad Unit code before this line:

<div id='content-wrapper'>
There you go. The Ad Unit will appear below your blog header.


Skyscraper Ad Unit with Page Element

For the Ad Unit for your sidebar (aka Skyscraper Ad Unit), you can simply paste the code to a HTML/JavaScript element on the Page Elements Page.

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